How can a small local business with no marketing budget use social media to attract more customers?

Last Updated: 03.07.2025 03:08

How can a small local business with no marketing budget use social media to attract more customers?

People

Place

If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.

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Perception

Processes

Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:

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as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.

AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)

Price

Do airline pilots try to avoid turbulence? How can you tell if your flight has been rerouted due to weather conditions or other factors?

Good marketing is doing this well.

Product

Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.

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